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<channel>
	<title>Sharon Cohen</title>
	<link>https://sharooon.com</link>
	<description>Sharon Cohen</description>
	<pubDate>Sat, 15 Jun 2024 19:51:13 +0000</pubDate>
	<generator>https://sharooon.com</generator>
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	<item>
		<title>index</title>
				
		<link>https://sharooon.com/index</link>

		<pubDate>Mon, 06 Nov 2023 13:46:37 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/index</guid>

		<description></description>
		
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		<title>Taboola</title>
				
		<link>https://sharooon.com/Taboola</link>

		<pubDate>Thu, 09 Nov 2023 12:30:12 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Taboola</guid>

		<description>Taboola


	
Creative&#38;nbsp;
Copywriting
Graphic Design
Creative Strategy


	Developed and executed Taboola's global performance campaign creative strategy. These data-driven campaigns leveraged A/B testing with diverse presenters – live-action actors, user-generated content creators, and motion graphics animations – to identify the most effective approach for each target audience across various countries.
By directly addressing the pain points of Taboola's customers, the campaign showcased how Taboola's solutions effectively solve their challenges. This multifaceted approach, coupled with a focus on audience needs, has resulted in long-running and highly successful campaigns for Taboola.
KVC Studio 2022-2023
	Creative and Graphic Design: Sharon Cohen&#38;nbsp;
 Creative Strategy: Sharon Cohen and Jonathan KarmiDirector: Shai Cohen
Production: KVC StudioCinematography: Shirel Ankri, Tom ReichartMotion Graphics: Omri Steigman, Lena Usiatynskaia
Editors: Shirel Ankri, Gala Kaplon





	
	
	

	

	
	

	
	

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	<item>
		<title>One Zero Bank</title>
				
		<link>https://sharooon.com/One-Zero-Bank</link>

		<pubDate>Tue, 21 Nov 2023 08:54:38 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/One-Zero-Bank</guid>

		<description>One Zero Bank


	
Creative Direction
Copywriting

Creative Strategy


	Performance marketing campaigns for ‘One Zero Bank’
KVC Studio2023


	Creative Direction: Sharon Cohen&#38;nbsp;
 Creative Strategy: Sharon Cohen and Jonathan KarmiCopywriting: Sharon Cohen, Ginat YaakovDirectors: Shai Cohen, Sharon Cohen, Maya Aviram
Production: KVC StudioCinematography: Avner Mayer, Maya AviramOffline Editors: Gala Kaplon, Tamar Gelman

Motion Graphics: Omri Steigman, Lena UsiatynskaiaOnline Editor: Ran Eisankraft&#38;nbsp;Styling: Sharon Sirota
Hair and Makeup: Michal Neiger



	
	
	

	

	
	

</description>
		
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	<item>
		<title>Oak &#38; Luna</title>
				
		<link>https://sharooon.com/Oak-Luna</link>

		<pubDate>Mon, 06 Nov 2023 15:39:22 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Oak-Luna</guid>

		<description>Oak &#38;amp; Luna


	
Creative Direction 
Commercial Direction
Copywriting
Creative StrategyArt Direction


	Conceptualized and executed a high-volume content creation campaign for Oak &#38;amp; Luna, a thriving e-commerce jewelry brand. 
Leveraging a single, maximized shooting day, we produced 15 diverse video creatives – a mix of live-action and user-generated content (UGC) such as unboxing and get-ready-with-me videos. This campaign showcased Oak &#38;amp; Luna's versatile necklaces, designed for all-day wear and everyday expression. 
 This strategic approach ensured a wide range of engaging content, ultimately driving brand awareness and sales.
KVC Studio 2022
	DIrector, Creative and Art Director: Sharon Cohen&#38;nbsp; Production: KVC StudioVideography: Hila ChenPhotography: Shai HansavStyling: Yuval NissimHair and Makeup: Michal Neiger
Editor: Amit WolfAssitant Director: Alma Hemmo



	
	
	

	
	
	

	&#60;img width="1190" height="1798" width_o="1190" height_o="1798" data-src="https://freight.cargo.site/t/original/i/4fa8001a65d007fee863f4fbbf81ec8175040b6413c9b8c467a353e2682fd3e0/Screenshot-2023-11-06-at-17.53.08.png" data-mid="196028587" border="0"  src="https://freight.cargo.site/w/1000/i/4fa8001a65d007fee863f4fbbf81ec8175040b6413c9b8c467a353e2682fd3e0/Screenshot-2023-11-06-at-17.53.08.png" /&#62;
	&#60;img width="1190" height="1800" width_o="1190" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bd62a1a563cedb3dfdb3f8e2ad69e1ffd500d94226fffadfc3f6fdc4e88083bd/Screenshot-2023-11-06-at-17.50.34.png" data-mid="196028606" border="0"  src="https://freight.cargo.site/w/1000/i/bd62a1a563cedb3dfdb3f8e2ad69e1ffd500d94226fffadfc3f6fdc4e88083bd/Screenshot-2023-11-06-at-17.50.34.png" /&#62;


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		<title>Burlington Live Speaking</title>
				
		<link>https://sharooon.com/Burlington-Live-Speaking</link>

		<pubDate>Sat, 15 Jun 2024 19:51:13 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Burlington-Live-Speaking</guid>

		<description>Burlington Live Speaking


	
Creative Direction 
Commercial Direction
Copywriting
Creative StrategyArt Direction


	For Burlington Live Speaking's English lessons, we crafted a data-driven video campaign. We tested different creative approaches, including live-action actors, real student and parent testimonials (UGC), and even lesson demos. By focusing on the frustrations parents and kids face when learning English, we showcased Burlington's fun, interactive and effective approach. The campaign drove significant growth in brand awareness and student enrollment.&#38;nbsp;

KVC Studio 2023
	DIrectors: Shai Cohen, Sharon Cohen&#38;nbsp;
 Creative Direction, Creative Strategy, Copywriting, Art Direction, Narration: Sharon CohenProduction: KVC StudioCinematography: Tom Reichart, Shirel AnkriEditor: Lena Usiatynskaia
Styling: Daniela Aboav
Art: Karin EckerlingHair and Makeup: Michal Neiger



	
	
	

	

	
	
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	<item>
		<title>Karma 2022</title>
				
		<link>https://sharooon.com/Karma-2022</link>

		<pubDate>Tue, 21 Nov 2023 08:12:18 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Karma-2022</guid>

		<description>Karma 2022


	Creative Direction
Copywriting
	Conceptualized and executed a captivating year-in-review video for Karma, the AI-powered shopping assistant. This video celebrates Karma's 2022 successes and achievements, highlighting a diverse range of impactful campaigns. The video perfectly captured Karma's unique voice and tone, reflecting their innovative spirit. 
This engaging recap served as a powerful storytelling tool, both internally for the Karma team and externally for potential clients.

KVC Studio2022

	Creative Direction: Sharon Cohen
Creative and Production Company: KVC StudioMotion Graphics: True Twins
Copywriting: Amit Chish, Sharon Cohen



	




	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f3277a60577c9946dd936e251241a32f85ecacae90876aa0e70b0acd75f831b/Karma-1.00_00_34_03.Still012.jpg" data-mid="197472243" border="0"  src="https://freight.cargo.site/w/1000/i/4f3277a60577c9946dd936e251241a32f85ecacae90876aa0e70b0acd75f831b/Karma-1.00_00_34_03.Still012.jpg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/320301adb3472c82f8db54f43d17e8580c70386caf561d3ba93389ff59aa5e2a/Karma-1.00_00_42_13.Still017.jpg" data-mid="197472248" border="0"  src="https://freight.cargo.site/w/1000/i/320301adb3472c82f8db54f43d17e8580c70386caf561d3ba93389ff59aa5e2a/Karma-1.00_00_42_13.Still017.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7dfec34445737e03b3fc6ed3dcb8a007b7ed08365c1a5ada13960f10e75e122a/Karma-1.00_01_08_14.Still028.jpg" data-mid="197472260" border="0"  src="https://freight.cargo.site/w/1000/i/7dfec34445737e03b3fc6ed3dcb8a007b7ed08365c1a5ada13960f10e75e122a/Karma-1.00_01_08_14.Still028.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9fc5578d385b09b6d2e0f16be4f258b4768fab6bd99047eacc45d3b69738b9c/Karma-1.00_00_58_14.Still023.jpg" data-mid="197472255" border="0"  src="https://freight.cargo.site/w/1000/i/e9fc5578d385b09b6d2e0f16be4f258b4768fab6bd99047eacc45d3b69738b9c/Karma-1.00_00_58_14.Still023.jpg" /&#62;

</description>
		
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	<item>
		<title>Wordtune</title>
				
		<link>https://sharooon.com/Wordtune</link>

		<pubDate>Mon, 06 Nov 2023 23:05:33 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Wordtune</guid>

		<description>Wordtune


	
Creative Direction 
CopywritingGraphic Design


	Wrote and designed a YouTube campaign for Wordtune, 
the AI-powered writing assistant. Utilizing animation, we created engaging videos targeted at specific audiences – students and professionals. 
Each video addressed the unique challenges faced by these target users, showcasing how Wordtune can enhance and empower their writing workflow. 
KVC Studio 2022
	Creative Direction, Copywriting, Graphic Design: Sharon Cohen &#38;nbsp;Director: Shai CohenProduction: KVC StudioMotion Graphics: Omri Steigman


	



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c24aedbc0d26447d123db4c3bbb5a4fadcfe812cca662c8bee79dde24e5b44b4/Students-Online-V1.00_00_45_18.Still020.jpg" data-mid="196072868" border="0"  src="https://freight.cargo.site/w/1000/i/c24aedbc0d26447d123db4c3bbb5a4fadcfe812cca662c8bee79dde24e5b44b4/Students-Online-V1.00_00_45_18.Still020.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d72e3d33f61f8fa412f66f45eb3e855a2f35cec98ad0af7ab5f952ed4ec38e7/Students-Online-V1.00_00_01_09.Still001.jpg" data-mid="196072793" border="0"  src="https://freight.cargo.site/w/1000/i/6d72e3d33f61f8fa412f66f45eb3e855a2f35cec98ad0af7ab5f952ed4ec38e7/Students-Online-V1.00_00_01_09.Still001.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f0b6b5814b6426e8c22f047cc9cfa2082e20d935505646867b757f389ca281b/Students-Online-V1.00_00_15_22.Still012.jpg" data-mid="196072826" border="0"  src="https://freight.cargo.site/w/1000/i/6f0b6b5814b6426e8c22f047cc9cfa2082e20d935505646867b757f389ca281b/Students-Online-V1.00_00_15_22.Still012.jpg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a46cc46af8a7bdbab576479e9aac9e5754a9b8e086d5185f7446e6fe2a752fae/Students-Online-V1.00_00_48_05.Still022.jpg" data-mid="196072883" border="0"  src="https://freight.cargo.site/w/1000/i/a46cc46af8a7bdbab576479e9aac9e5754a9b8e086d5185f7446e6fe2a752fae/Students-Online-V1.00_00_48_05.Still022.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c59baf96f34da51542fd5d7486822af7044d5fa01066bc2be07368a7933998f/Students-Online-V1.00_00_46_10.Still021.jpg" data-mid="196072873" border="0"  src="https://freight.cargo.site/w/1000/i/8c59baf96f34da51542fd5d7486822af7044d5fa01066bc2be07368a7933998f/Students-Online-V1.00_00_46_10.Still021.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef5d06074fc33d0f6465a314f94f96d1f1ca1e868db2aaffa7c6b066a0de1ccd/Students-Online-V1.00_00_13_01.Still008.jpg" data-mid="196072800" border="0"  src="https://freight.cargo.site/w/1000/i/ef5d06074fc33d0f6465a314f94f96d1f1ca1e868db2aaffa7c6b066a0de1ccd/Students-Online-V1.00_00_13_01.Still008.jpg" /&#62;
</description>
		
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	<item>
		<title>Stand with Ukraine</title>
				
		<link>https://sharooon.com/Stand-with-Ukraine</link>

		<pubDate>Tue, 09 Apr 2024 19:11:37 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Stand-with-Ukraine</guid>

		<description>Stand with Ukraine &#124; Google


	Creative Direction&#38;nbsp;
Graphic Design

Research
	In collaboration with Plonter Animation Studio, we created a powerful video that chronicles Google's vital technological support for Ukraine during the war. 
Through a compelling blend of filmed interviews, animation, and documentary footage, we unveil the impact of Google's assistance. Various solutions that became lifelines for Ukraine and contributions recognized with a prestigious peace prize.
KVC Studio2023

	Creative direction, graphic design, research: Sharon CohenDirector: Shai CohenAnimation: Plonter Studio
Copywriter: Keren Hayoun
Production: KVC Studio




	&#60;img width="980" height="551" width_o="980" height_o="551" data-src="https://freight.cargo.site/t/original/i/20cb1d2ca64521bc899d2098d162ab6ddb550d5fcfc88a90724451642080d11f/bc8b6f_bb858029b9c342dab98bbfc8aadb7384mv2.png" data-mid="208613054" border="0"  src="https://freight.cargo.site/w/980/i/20cb1d2ca64521bc899d2098d162ab6ddb550d5fcfc88a90724451642080d11f/bc8b6f_bb858029b9c342dab98bbfc8aadb7384mv2.png" /&#62;&#60;img width="980" height="549" width_o="980" height_o="549" data-src="https://freight.cargo.site/t/original/i/7343eb9c4db0a919f49f3595f6ec2ed994d101ddd1ed986aa2c444d56e603159/4.png" data-mid="208707233" border="0"  src="https://freight.cargo.site/w/980/i/7343eb9c4db0a919f49f3595f6ec2ed994d101ddd1ed986aa2c444d56e603159/4.png" /&#62;&#60;img width="980" height="549" width_o="980" height_o="549" data-src="https://freight.cargo.site/t/original/i/79e0be879ed76d1161d0147f7a4a93b0873052d5d8c9646c54a4d4e924669853/1.png" data-mid="208707223" border="0"  src="https://freight.cargo.site/w/980/i/79e0be879ed76d1161d0147f7a4a93b0873052d5d8c9646c54a4d4e924669853/1.png" /&#62;
	&#60;img width="980" height="549" width_o="980" height_o="549" data-src="https://freight.cargo.site/t/original/i/9b6effeceb3fc2ac2e9d97be3e4cb0d24a083641f28cba137267725d11c16faf/bc8b6f_6a25a960e04e4a67a8366997a3f50e5fmv2.png" data-mid="208613053" border="0" data-scale="100" src="https://freight.cargo.site/w/980/i/9b6effeceb3fc2ac2e9d97be3e4cb0d24a083641f28cba137267725d11c16faf/bc8b6f_6a25a960e04e4a67a8366997a3f50e5fmv2.png" /&#62;&#60;img width="980" height="549" width_o="980" height_o="549" data-src="https://freight.cargo.site/t/original/i/ad86941115279a912fea805d9eb5e0291156bb46718272c7f29924af68cd90c3/2.png" data-mid="208707225" border="0"  src="https://freight.cargo.site/w/980/i/ad86941115279a912fea805d9eb5e0291156bb46718272c7f29924af68cd90c3/2.png" /&#62;&#60;img width="980" height="549" width_o="980" height_o="549" data-src="https://freight.cargo.site/t/original/i/00530d1afb81c27450b0e68d59d11bde9ef48978dc99f0d6f1653ff991e856ae/3.png" data-mid="208707229" border="0"  src="https://freight.cargo.site/w/980/i/00530d1afb81c27450b0e68d59d11bde9ef48978dc99f0d6f1653ff991e856ae/3.png" /&#62;
&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Love, Beauty &#38; Planet</title>
				
		<link>https://sharooon.com/Love-Beauty-Planet</link>

		<pubDate>Wed, 05 May 2021 14:58:05 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Love-Beauty-Planet</guid>

		<description>Love, Beauty and Planet

	Creative Direction&#38;nbsp; 
Commercial Direction
	Starring actress Dar Zuzuvsky, this digital campaign celebrates Love, Beauty &#38;amp; Planet's commitment to sustainability. 
Dar wanders through the beautiful coasts of Israel, showcasing the brand's eco-friendly products and their deep respect for the environment.
Using Love, Beauty &#38;amp; Planet allows you to care for yourself while caring for the planet.Digital brand awareness campaign for ‘Love, Beauty &#38;amp; Planet’, Unilever.
Mccann Tel Aviv
 2021

	Director and creative director: Sharon CohenSocial media creative director: Shira IdelsonProduction company: KVC StudioCinematography: BesideOffline: Raanan FogelOnline: V01Art: Harduf RubinStills: Yaniv EdryStyle: Aline ZhidkovHair: Yaniv ZadaMakeup: Tali PowerTalent: Dar Zuzuvsky


&#38;nbsp;
	
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	<item>
		<title>Simple</title>
				
		<link>https://sharooon.com/Simple</link>

		<pubDate>Sat, 15 Jun 2024 18:53:19 +0000</pubDate>

		<dc:creator>Sharon Cohen</dc:creator>

		<guid isPermaLink="true">https://sharooon.com/Simple</guid>

		<description>Simple&#38;nbsp;


	Creative Direction&#38;nbsp; 
Commercial Direction
	Digital brand awareness campaigns for ‘Simple’, Unilever.
Mccann Tel Aviv
 2020-2021

	Director and creative director: Sharon CohenSocial media creative director: Shira IdelsonProduction company: KVC StudioCinematography: Roman Poretski, Tom Gan OrOffline: Shai CohenPhotography: Meir CohenStills: Yaniv EdryStyle: Sivan HimyHair: Ziv AmsalemMakeup: Tehila GottliebTalent: Chen Amsalem




&#38;nbsp;
	

	

	


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