Taboola
Developed and executed Taboola's global performance campaign creative strategy. These data-driven campaigns leveraged A/B testing with diverse presenters – live-action actors, user-generated content creators, and motion graphics animations – to identify the most effective approach for each target audience across various countries.
By directly addressing the pain points of Taboola's customers, the campaign showcased how Taboola's solutions effectively solve their challenges. This multifaceted approach, coupled with a focus on audience needs, has resulted in long-running and highly successful campaigns for Taboola.
KVC Studio
2022-2023
KVC Studio
2022-2023
Creative and Graphic Design: Sharon Cohen
Creative Strategy: Sharon Cohen and Jonathan Karmi
Director: Shai Cohen
Production: KVC Studio
Cinematography: Shirel Ankri, Tom Reichart
Motion Graphics: Omri Steigman, Lena Usiatynskaia
Editors: Shirel Ankri, Gala Kaplon
Creative Strategy: Sharon Cohen and Jonathan Karmi
Director: Shai Cohen
Production: KVC Studio
Cinematography: Shirel Ankri, Tom Reichart
Motion Graphics: Omri Steigman, Lena Usiatynskaia
Editors: Shirel Ankri, Gala Kaplon