PLAY IT UP
The first ever TikTok music video in Israel, created for “Maybelline New York” starring singer Agam Buhbut and TikTok creators.

Creative, art direction and graphic design: Sharon Cohen
Creative director: Ginat Yaakov
Musical Production: Triangle
Lyrics: Sharon Cohen, Ginat Yaakov, Ido Netzer, Amit Mordechay
Director: Omer Aloni
Cinematography: Ran Kushnir
Offline & Online: WAY
Art: Or Edny
Stills: Micha Loubaton
Style: Reuven Cohen
Hair: Liraz Agam
Makeup: Adam Michaely

Created at Mccann Tel Aviv, 2021



Screenshots


Poster design


Behind the scenes

 ©All rights reserved to Sharon Cohen, 2022