MAËLYS- Case Study
Conceptual Case Study
2024
2024
A case study detailing a launch campaign for MAËLYS, a leading skincare brand. The project involved crafting a comprehensive strategy for a new liquid collagen supplement, I've titled- "Sip N' Slay," a clinically proven formula. My concept focused on a sassy message: "Fine lines? More like BYE lines!".
In this case study I've detailed the visual and content analysis, competitor analysis, messaging approach and key assets that focused on maintaining brand identity while achieving market differentiation.
In this case study I've detailed the visual and content analysis, competitor analysis, messaging approach and key assets that focused on maintaining brand identity while achieving market differentiation.
