Burlington Live Speaking

For Burlington Live Speaking's English lessons, we crafted a data-driven video campaign. We tested different creative approaches, including live-action actors, real student and parent testimonials (UGC), and even lesson demos. By focusing on the frustrations parents and kids face when learning English, we showcased Burlington's fun, interactive and effective approach. The campaign drove significant growth in brand awareness and student enrollment. 

KVC Studio
DIrectors: Shai Cohen, Sharon Cohen 
Creative Direction, Creative Strategy, Copywriting, Art Direction, Narration: Sharon Cohen
Production: KVC Studio
Cinematography: Tom Reichart, Shirel Ankri
Editor: Lena Usiatynskaia
Styling: Daniela Aboav
Art: Karin Eckerling
Hair and Makeup: Michal Neiger

© All rights reserved to Sharon Cohen 2024